Steve Jobs


Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

Here is to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently, they are not fond of rules, You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is to ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

Sometimes life is going to hit you in the head with a brick. Don't lose faith.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.


Steve Jobs